Augmented Reality
JayNetix - AR Brand
JayNetix is an augmented reality branding project developed in Unity that combines graphic design, 3D modelling, animation and AR interaction. By scanning a custom-designed name card, users trigger an animated AR experience featuring a rotating 3D logo and a dancing avatar, exploring how branding can extend beyond static visuals into interactive media.
Overview
This project explores the fusion of branding and augmented reality through an interactive AR experience. The goal was to transform a physical name card into a digital touchpoint, allowing users to engage with the JayNetix brand through real-time 3D visuals, animation and motion within an AR environment.
Outcome
The JayNetix AR project demonstrates my ability to combine branding, 3D content, animation, and AR development into a cohesive interactive experience. The project showcases how static brand materials can be transformed into dynamic digital experiences, highlighting my skills across design, 3D workflows, and Unity-based AR development.
Brand & Visual Design
The JayNetix brand was designed with a futuristic, glitch-inspired aesthetic to reflect digital identity and motion. A custom name card was created in Adobe Illustrator, focusing on sharp geometry, high-contrast visuals, and a tech-driven visual language that serves as both a physical brand asset and an AR trigger.
Tools used:
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Unity
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C#
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Adobe Illustrator
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Blender
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Ready Player Me
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Mixamo
AR Interactions
When the name card is scanned, the AR experience activates a rotating 3D brand logo alongside a dancing avatar. The avatar was created using Ready Player Me and animated using a Mixamo dance animation. The experience focuses on visual engagement rather than complex interaction, emphasizing motion, identity and presence within an augmented space.